Brand Story
Brand Story
Have You Eaten?
Have you eaten? This is a common greeting the Putianese have – a heartfelt question to check in how are you. Feel at home in PUTIEN with our staff and our light homestyle Fujian cuisine. Welcome to PUTIEN – A Singapore brand serving Fujian cuisine with the freshest ingredients.
Have You Eaten?
Have you eaten? This is a common greeting the Putianese have – a heartfelt question to check in how are you. Feel at home in PUTIEN with our staff and our light homestyle Fujian cuisine. Welcome to PUTIEN – A Singapore brand serving Fujian cuisine with the freshest ingredients.
We are Fujian Cuisine.
We are PUTIEN.
Light, comforting, heartwarming food that is Home – this is how Fujian cuisine feels like. Using only the freshest ingredients, Fujian cuisine is known to retain the original flavors of the ingredients without masking them. With the coastal location and mountainous regions of Fujian province, a diverse range of fresh fish, shellfish and mushrooms are used in its cooking. Commonly used techniques include braising, stewing, steaming and boiling.
Putian city, where PUTIEN follows its name from, is a coastal city in Fujian. Its prime location is perfect for the growing and harvesting of the freshest ingredients from the sea. Coupled with experienced chefs and heartfelt service from our staff, PUTIEN welcomes you to the home of Fujian Cuisine.
We are Fujian Cuisine. We are PUTIEN.
Light, comforting, heartwarming food that is Home – this is how Fujian cuisine feels like. Using only the freshest ingredients, Fujian cuisine is known to retain the original flavors of the ingredients without masking them. With the coastal location and mountainous regions of Fujian province, a diverse range of fresh fish, shellfish and mushrooms are used in its cooking. Commonly used techniques include braising, stewing, steaming and boiling.
Putian city, where PUTIEN follows its name from, is a coastal city in Fujian. Its prime location is perfect for the growing and harvesting of the freshest ingredients from the sea. Coupled with experienced chefs and heartfelt service from our staff, PUTIEN welcomes you to the home of Fujian Cuisine.
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Uncle Fong and his family emigrated from China to the Singapore in 2000. He began to crave for the cuisine from his hometown in Putian. However, he was not able to find a decent eatery serving Fujian cuisine.
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Unable to find a decent eatery serving Putian cusine, Uncle Fong decided to set up PUTIEN with a vision to promote Putian cuisine and be the leading Chinese restaurant operator globally. Paying homage to his hometown Putian, Uncle Fong opened the first outlet in Kitchener Road, Singapore in 2000.
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Uncle Fong was committed to source for fresh and good quality seafood and would head to Jurong seafood wholesale market to purchase fresh seafood every night. As the saying goes ‘Early bird catches the worm’. He knew that if he is one of the early birds, he will be able to source for fresh and good quality seafood.
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The suppliers would often make fun of him and call him a ‘fool’ as most restaurant business will not buy the freshest and good quality seafood as they were not cheap. They often wondered why Uncle Fong was willing to.
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However, Uncle Fong continued this practice without fail for years and the seafood suppliers would reserve and sell the best seafood to him.
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These suppliers are now PUTIEN’s loyal guests because they knew that they will be served good quality food when they dine in PUTIEN restaurant.
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Sourcing for the best quality ingredients has always been Uncle Fong’s obsession. Even now, he visits local wholesale markets to source for quality ingredients when he travels.
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Uncle Fong’s persistence to use the fresh and good quality ingredients has won the hearts of suppliers in the wholesale seafood market and they gave him a nickname ‘Well-loved restaurant owner’.
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Uncle Fong’s unwavering commitment to ‘Quality Ingredients, Original Taste’ is the reason PUTIEN group has received numerous awards and accolades in the last 19 years and has grown into a leading restaurant brand in the region.